Welcome to Pride and Joy. Our name says it all: we believe all children are the pride and joy of those who love them enough to shop around for the best and most suitable products for them. And this is exactly what we are here for. You will find a wide array of merchandizes at Pride & Joy for young children. Our products emphasize creating an intellectually stimulating environment that nurtures a lifelong love of learning in children from all walks of lives. To cultivate individual creativity from an early age, we focus on traditional, non-electronic media, such as kid’s books, art and craft materials, and games that accompany every baby’s journey into childhood. We want all kids to have materials that are fun, intellectually engaging, and affordable. Besides supporting an intellectually healthy environment, we also carry a variety of products that keeps kids safe and healthy at home as well as out in public places. Today, Kids live in a rapidly changing world and we are committed to bring you products that serve their changing needs.